[On-Demand] Bootstrapping PR: Best PR Practices for Making the Most of Your Shoestring Budget
A Talk by Gina Gotthilf
About this talk
Gina Gotthilf, Co-founder of Latitud (former Head of Growth at Duolingo) joins us to share how you can use PR tactics with no budget to grow your business.
Previously, Gina helped grow Duolingo from 3 to over 200 million users and has led partnerships, communication strategies, a/b testing growth sprints, and other responsibilities in an ever-changing startup environment.
In this session, Gina will share:
- How to engineer relevance when nobody knows you
- Tips on crafting a winning pitch
- How to spray and pray strategically
- How to stay metrics-driven when PR is fluffy
- When to decide between in-house or agency
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