A Talk by SC Moatti
Founding CEO,
Products That Count
About this talk
Business growth is both a science and an art. Its science is about optimizing customer acquisition and making sure that processes and tools can ensure that no opportunity to acquire customers is overlooked. But at some point, it generates diminishing returns. The challenge is to rekindle high growth rates through a combination of streamlined acquisition of new customers and better retention of existing customers, all in a cost-effective way. This is where the art of growth comes in. Technology investor and former Facebook executive SC Moatti shares best practices for accelerating growth, including how to systematically optimize a growth funnel,and specific strategies that generate triple-digit growth at all stages of business maturity.