[On-Demand] The Category Creation Playbook for Market Domination

A Talk by Tricia Gellman
CMO, Drift

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About this talk

Category design touches on every function across a company, as it ties directly to a company’s narrative.

From the initial branding to the more tangible blueprint — the art of crafting a category provides the framework for product and development strategies.

Having led Drift’s design of the Revenue Acceleration category, Chief Marketing Officer Tricia Gellman, helps our Traction attendees understand the fundamental aspects of creating, and pursuing a category.

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