How to Run Smarter Tests, Faster: The Secret to Successful High Velocity Testing Programs

A Talk by Shanelle Mullin
Experimentation & Analysis Lead, Shopify

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About this talk

What changes should you make to your landing pages, email funnels and products to improve your conversion rates? There's no crystal ball here, but conversion research can point you in the right direction.

You'll learn how to: - Conduct quantitative research (analytics analysis and heatmaps). - Conduct qualitative research (heuristic analysis, surveys, interviews, user testing and session replays). - Extract insights from that research and craft proper test hypotheses. - Prioritize those hypotheses as objectively as possible.

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