The Double Funnel Approach: ABM & Demand Gen

A talk by Jason Widup
VP of Marketing, Metadata.io

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About this talk

ABM or Demand Gen or both or neither? It’s overwhelming when you don’t know where to start or how to manage multiple funnels. That’s why we’re hosting this talk.

Jason Widup, VP of Marketing from Metadata.io, will give a full double funnel rundown. He'll be giving away actionable advice and tactics so you can start blending ABM and demand gen programs together.

So whether you wrote the book on the double funnel approach or you’re just getting started – you’ll find this session helpful. What you'll learn: - Why you should have different funnels for ABM and demand gen - Which marketing tactics you should be using for each funnel - How to measure your performance for each funnel

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